2 million iPads sold in less than 2 months. Wow!
1 in 5 US Consumers will end up with an iPad.
The iPad is driving the burgeoning popularity of tablets, shipments of which could grow six-fold by 2014, IDC said in a research released on May 20. Tablet shipments could total seven million by the end of this year, and top 46 million within four years.
The iPod was the trend setter.The iPod lifted Apple to new heights and a whooping market share. Next the iPhone catapulted the smart phone market share for Apple. Now , the iPad has sold 2m pieces in less than 2 months.
The time chart from wiki shows the advent of the iPhone, iPod and iPad below,
Now, Google has also stepped into the TV business with Google TV.It already has a contract with Sony and a couple of other TV manufacturing companies to sell the product with their Google TV software.
Apple announced about Apple TV in 2006. Apple is working on this to capitalise on the TV market share as well.
Halo Effect of iPad- Will it cannabalise other prodcts?
Now whenever Apple releases a product, it manages to get the consumer step into the Apple store. The iPad they say might cannibalise the sales of the MAC Book Air and MAC Book Pro etc. People might prefer to have an iPad instead. In a couple of articles i read that the people who have rushed to buy the iPad are predominantly belonged to the Apple club. Hence, the sales of the Apple products in a few more months may determine whether :
a) the sales of the iPad helped in getting people to buy another Apple product (or)
b) the sales of the iPad actually cannibalized the sales of other Apple products like the MacBrook Pro.
The Halo effect of Apple could be either ways according to me. But, whatever may be the sales figure, I believe more and more people are becoming a prospective consumer for these smart devices. Mac Book Pro and other Apple products are not easy to transition the non consumer to consumers. But, the iPhone , iPad and the iPod gains higher rank in this aspect. New Consumers who dont belong to the Apple group can easily accept the iPad. Convertibility of new consumers will according to me, impact the sales of the iPad and hence other Apple products slowly by the coming year. I beleive the halo effect of the iPad is going to be positive!
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