Monday, May 31, 2010

Halo Effect of iPad- Will it cannabalise other prodcts?




2 million iPads sold in less than 2 months. Wow! 
1 in 5 US Consumers will end up with an iPad.

The iPad is driving the burgeoning popularity of tablets, shipments of which could grow six-fold by 2014, IDC said in a research released on May 20. Tablet shipments could total seven million by the end of this year, and top 46 million within four years. 

The iPod was the trend setter.The iPod lifted Apple to new heights and a whooping market share. Next the iPhone catapulted the smart phone market share for Apple. Now , the iPad has sold 2m pieces in less than 2 months.


The time chart from wiki shows the advent of the iPhone, iPod and iPad below,

Now, Google has also stepped into the TV business with Google TV.It already has a contract with Sony and a couple of other TV manufacturing companies to sell the product with their Google TV software.
Apple announced about Apple TV in 2006. Apple is working on this to capitalise on the TV market share as well.

Halo Effect of iPad- Will it cannabalise other prodcts?

Now whenever Apple releases a product, it manages to get the consumer step into the Apple store. The iPad they say might cannibalise the sales of the MAC Book Air and MAC Book Pro etc. People might prefer to have an iPad instead. In a couple of articles i read that the people who have rushed to buy the iPad are predominantly belonged to the Apple club. Hence, the sales of the Apple products in a few more months may determine whether :
a) the sales of the iPad helped in getting people to buy another Apple product (or)
b) the sales of the iPad actually cannibalized the sales of other Apple products like the MacBrook Pro.

The Halo effect of Apple could be either ways according to me. But, whatever may be the sales figure, I believe more and more people are becoming a prospective consumer for these smart devices. Mac Book Pro and  other Apple products are not easy to transition the non consumer to consumers. But, the iPhone , iPad and the iPod gains higher rank in this aspect. New Consumers who dont belong to the Apple group can easily accept the iPad. Convertibility of new consumers will according to me, impact the sales of the iPad and hence other Apple products slowly by the coming year. I beleive the halo effect of the iPad is going to be positive!


Wednesday, May 26, 2010

Google - How much Google knows about you

It is really scary to know how much google knows about you. Why is this a matter of concern, you may ask. The reply is "How could this not be a concern?'

Google is an amazing company with the best set of applications to offer. I just can't feel comfortable without seeing a Google home page on my browser. The chrome was a fascination from the first time I laid hands on it. I love the feature that the address bar is used a search input itself. It's fast and the layout is so good with just what you need. It is years since I migrated from IE. Firefox was a great alternative to IE and now the Chrome surpasses it. Recently , I was doing a lot of searches on LA and what I could do there as a tourist. It amazed me when I noticed, that no matter which website I chanced upon and no matter  how far fetched they were from the topic of 'travel and LA' , the ads that popped up were related to California City Passes and tourist related ads. I felt as if I was being stalked. 

Google's idea of integrating the 'cloud' in our lives is really impacting the way we use the internet and dependency on the desktop. Thin Clients are the solution for the future , which is what Google is aiming at.
On an average I use the computer to check my mails, maybe house budget /documents in word and excel, upload and see pictures, write my blog, Google search for recipes and what not, news websites etc. Google has a solution for all this. I am drawn towards using the Google docs where I can just use the office suite equivalent and I don't need to worry about taking them where I want to.Its omnipresent wherever I go.I just need an Internet connection. My photos in Picasa , is so easy to access, maintain and share. Google Maps help me find my way anywhere. Our searches, friends, emails, choices, shopping preferences, addresses, places we visit, travel details, health records, pictures...thats our life in a nutshell.
Well Google has access to everything. The optimization algorithms at Google , has a profile for every user and every search that comes out of an IP address. The database is refreshed every 18 months. Those 18 months are surely a good glimse into the people we are and our lives.

Imagine if Google was acquired by another company in future, or there is a data theft at google or there could be an investigation that you are involved in and Google has to give away your details etc. Now thats so much of information to be trusted on in one nest. No matter how much this is an issue, we just cant escape using Google in our lives in so many different ways. But, it is good to know that such a risk exists and we can take care to avoid too much information about us to get leaked outside.



Thursday, May 6, 2010

Evernote - How to use Evernote

I came across this I Phone app and I seem to like it. My interest span is quite short lived and is a wavering one.
This is an app to sync the notes that you take on you i phone or in any computer using Evernote. All you have to do is have an account created with evernote.

How to  use it?
1. Install one in your home desktop, at office and in your I Phone.
2. Also download a Web Clipper
This page even gives a Google chrome add in which makes it so easy.
Install it.
3. Make new notebooks in the evernote account -like Work..Tasks...blog Ideas...Shopping list ...Interesting articles etc.
4. How to go about using it?
Simple. Whenever you need to jot down anything. Just add a note in your evernote account in the right category either using your I Phone or Office computer or your home desktop.
You find an interesting article , just click the web clipper appearing in your browser. The whole page gets saved to your Evernote account.The best part is , it saves images, notes, web clips and can retrieve them based on any word that is in them!
Your bills, important receipts ,pictures,reports..just keep them with you always.No hassles of saving it in different computers!
5. Now what?
Read what you want wherever you go , no matter you're at office or home or shopping..you have the notes and all that you have stacked with you.Just access your account.It gets synced automatically.
6. Whats the hitch?
The free version has 40MB space. To gets more you need to get a premium account.
Well to access your notes and shopping ..to do lists etc you can use it without hassles. It might be worth regulating your free space.
Another disadvantage, is that everytime you open the app in the I Phone, it gettings connected to the server and uses a lot of data bandwidth to retrieve your stuff because it retrieves all that you have stored.Its a trade off. Not that much though. Depends on your plan and how you use the tool. Worth trying!

Why the I Phone is a lover in disguise?

Did you know that your IPhone is a lover in disguise?!

  • Well , you were infactuated by it.
  • You could'nt wait to own this piece of beauty? It has just hooked you on!
  • Now that you have a taste of this wonderful creation's influence, Can you imagine living without it?How empty life seems to be without it?
  • Try to walk away from your I Phone for a few hours or a day..How long did you you survive without giving a thought about it?
  • Whether its love or hate, you're hooked!
  • It is easy to start a relationship but quite an effort to stop it !Applies to the I Phone as well..
  • Its a pain, you cant find yourself alone again?! 
  • It just makes your complicated life look easy with gadgets that probably you would never used if it wasn't but for the I Phone in your life.  Just like how lucky you feel when you're partner stands by you in moments of tough times and distress but hey..I would be here if it wasnt for the very same partner?!
  • You end up thinking..Gosh..thank god i got one when I could?!
  • You also think, Gosh..did I buy it too soon? 
  • Having an I Phone makes you feel like you're social circle has now increased with twitter toots and Facebook apps but in reality you end up spending more time with the I Phone than your friends
Did you know that I Phone's have actually changed the way we look at communication?I Phone has drastically changed the minds of the Homo sapiens and their perception about the communication device. 
Thats why its called a revolutionary tool. Because it has caused a serious impact on humans on their evolution in thinking , communicating and perceiving future tools. Its a rollback -not-possible zone. Its future in your hands when you hold the toy in you hand :-).



Saturday, May 1, 2010

Mother of mine

Mothers are so special.I treasure my mother cos to me she's special. She doesnt have a career that she could trade money with, she is not somebody whose name appears on the societies most talked about, she doesnt boast of any special skill to sing or any art. She gave her life to two little angels that she prized more than anything in the world. She was there waiting for me with steamy hot lunches every afternoon at school.She was waiting me and my sister at the school gates with such a warm smile to greet us and ask us about our day. She pampered and put our needs ahead of hers. She wanted us to have all that she couldnt have and all that she had. She was happy to see the light in my eyes and love in my heart.I married and I flew away from her like birds with new wings flying out. Its your life she says and as always you'll do great. I dont know where she gets the confidence in me when I myself start doubting about me.Every step I ve been through this far, she was the first to beleive in me. Well, I guess she believed in me from the time I cried when she delivered me. I know mothers for everybody are like this .But, its just that Im reminded of my mother and Im happy I have her.


Caring, loving and selfless
Im always her little princess.

Daily she waits to start and end her day with my voice
Her thoughts are pinned to me no matter what she tries

Never has there been a day without her thoughts
Loaded us with happiness lots

I remember her early morning kisses on my forehead
Though she was loaded with problems to dread

Celebrated my every walk,talk,fight and my hundred little wins
Which she stood next to me, proud, decorated with her wide grin

'Thats my star' I could hear her say
No matter what we did, night and day

Got us together through times tough and bad
There was her smile and strength ,warding anything sad

When I have a life in me one day
"Thats my star" to my baby I will say

When she would be old
Her hand I would hold
"Mom, you're my star " I will say

Happy mothers day!